Monday, 6 June 2016


VR: Should We Be Scared?

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Last month Marketing Week Live took place and it really got me thinking about how I could intertwine my blog (night time work) with a bit of what I do (day time work).. so watch this space! 

Something that is more than obvious is that technology is constantly evolving and at a rapid pace. Marketing Week Live was a massive eye opener to everything that is happening in the industry and gave me some valuable insights. So what is VR? VR stands for Virtual Reality, a concept that has been around for a while and was a main feature of SXSW this year. According to Mashable, VR is a replacement of the real world with a simulated one. Imagine being present at a football game, watching the sun set from Ayers Rock or being in the middle of the Mediterranean sea, all from your living room. Crazy isn't it. 

I was having a conversation with one of my best friends the other day about this exact topic and she told me how it scared her. So should we be scared? As humans, we aren't very keen on change and this is something that could really change our world. In a virtual world, anything could be achievable and within reach. We could experience things that we only dream of, so is this really a negative concept? A few days later I was sunning myself in my lunch break and I heard two guys talking about the same topic; 'Scary isn't it' one of the guys said. They were going into detail about how one day, we probably won't go and watch a movie but actually be in the movie - this got my attention and I just had to listen in! VR is a subject that most people seem to be talking about it, but the main reaction to it seems to fear with a little mix of excitement. It is clear that we are scared because it is unknown. 

VR is not just a huge opportunity for people but also for brands, the scope of VR is vast and this could be where the fear factor may kick in. We are always scared of the unknown and we have no idea where VR could take us as human beings, I mean, one day will I virtually dating Channing Tatum and own a pug? Who knows. Even though we are a long way from replicating human intelligence, this is a step towards that direction. We are living in a digital era and it seems that, anything could be possible

Charlotte
x

18 comments:

  1. Loved reading this, so many interesting points. I wonder what the digital future holds? Please check out my latest Nail Problems beauty post.

    Kisses xo | From Aliona With Love

    Instagram @alionawithlove

    Twitter @alionawithlove

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    1. Yes its interesting thinking about what the future holds! I will go over and check out your posts, thanks for reading!

      Charlotte x

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  2. I work in digital marketing myself so evolving technology like this is so important to the future of my job but like your friend this concept really scares me! I think it was Einstein who said we'd have a generation of idiots or something when technology surpassed social interaction and you see people sitting in cafes together not talking but on their phones - imagine when we'll not have to leave our homes to travel! Very thought provoking piece by the way, loved reading this :) x

    Viva Epernay | Win A £100 Asos Voucher! | Vote For Me - Beauty Blogging Awards

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    1. Yes it is a scary concept - I sometimes think that is won't happen in our lifetime but everything is moving so fast that I am not so sure! Thank you for reading :)

      Charlotte x

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  3. This was such an interesting read and included so many points that had never actually occured to me. We definitely do live in a technological era where everything is moving and developing so fast. Who knows what will be possible in the future, and that can be a scary thought. I also have to say I love what you said about the possibility of you dating Channing Tatum and owning a pug lol. Katie xx

    www.thestyleblossom.com

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    1. Hahaha it would be a great possibility.. maybe one that will come true (hopefully)! Thanks for reading Katie!

      Charlotte x

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  4. What an interesting subject! Personally I don't think we should be scared of VR, though I'm not surprised many are as it's a case of - as you've said - the 'unknown'. Though having said that, it does worry me we'll further disconnect from each other in everyday life. Thanks for the thought-provoking topic! :)

    aglassofice.com
    x

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    1. I agree, that is the biggest factor for me is that we will slowly disconnect with everything! Thank you for reading!

      Charlotte x

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  5. I see both sides of the argument on this subject and I think it's not the fear of change that is making some worried instead, it's how isolated the society would be. It's bad enough now where everything is online, people shop from home, people are engrossed with their mobiles when they are out socializing with friends and if VR becomes easily available then we would ignore each other completely.

    Shireen | Reflection of Sanity

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    1. That is so true - I think isolation will be a massive factor! Thanks for reading Shireen!

      Charlotte x

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  6. Such a interesting post. Complex points! Lovely read.

    Take Care Doll! Kisses,
    BLOG | Taislany

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  7. Thanks! Glad you enjoyed it..

    Charlotte x

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  8. This was such an interesting read, thank you for sharing! I just finished my Master in Digital Marketing and have been into eCommerce, DM & Social Media for quite some time now, and for me it has become a normality, all futuristic things as VR that might scare some people. Even friends my age get scared by how Google & Apple know literally everything about you and you can't do a thing about except for cut yourself off of the world (like my Mum for example haha), it's scary sometimes indeed!
    XO IMKE | Pastellics

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    1. I know, I think we forget how it's a hard concept for people to grasp who aren't so involved in digital! Thank you for reading!

      Charlotte x

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  9. I think that technology is both a blessing and a curse, as someone who works with tech I can totally see the benefits but its definitely scary to think what the future could bring.

    http://claresloves.blogspot.com/

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    1. That is such a good point!! I guess we will just have to wait and see..

      Thanks for reading!

      Charlotte x

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  10. this is so good ! thanks for writing this post <3

    marisa
    http://summersnackies.blogspot.co.id/2016/06/on-personal-note.html

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    1. Thanks for reading Marisa!

      Charlotte x

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