VR: Should We Be Scared?
Last month Marketing Week Live took place and it really got me thinking about how I could intertwine my blog (night time work) with a bit of what I do (day time work).. so watch this space!
Something that is more than obvious is that technology is constantly evolving and at a rapid pace. Marketing Week Live was a massive eye opener to everything that is happening in the industry and gave me some valuable insights. So what is VR? VR stands for Virtual Reality, a concept that has been around for a while and was a main feature of SXSW this year. According to Mashable, VR is a replacement of the real world with a simulated one. Imagine being present at a football game, watching the sun set from Ayers Rock or being in the middle of the Mediterranean sea, all from your living room. Crazy isn't it.
I was having a conversation with one of my best friends the other day about this exact topic and she told me how it scared her. So should we be scared? As humans, we aren't very keen on change and this is something that could really change our world. In a virtual world, anything could be achievable and within reach. We could experience things that we only dream of, so is this really a negative concept? A few days later I was sunning myself in my lunch break and I heard two guys talking about the same topic; 'Scary isn't it' one of the guys said. They were going into detail about how one day, we probably won't go and watch a movie but actually be in the movie - this got my attention and I just had to listen in! VR is a subject that most people seem to be talking about it, but the main reaction to it seems to fear with a little mix of excitement. It is clear that we are scared because it is unknown.
VR is not just a huge opportunity for people but also for brands, the scope of VR is vast and this could be where the fear factor may kick in. We are always scared of the unknown and we have no idea where VR could take us as human beings, I mean, one day will I virtually dating Channing Tatum and own a pug? Who knows. Even though we are a long way from replicating human intelligence, this is a step towards that direction. We are living in a digital era and it seems that, anything could be possible.